About Smile

Our clothes tell the world who we are, although it's increasingly difficult to feel different. Just as no two people are the same, we shouldn't all dress the same.

And this is something we are clear about at Smile. Our collections don't follow trends or seek to reach everyone. Our vocation comes from our family, from our mother, who in the 1950s, bored with the clothes that were in fashion, designed her own collections herself. This search for something different and original is a constant at Smile.

Fun prints, casual dresses, and unapologetic cuts: each Smile collection is a surprise. Smile seeks to fill a gap that is being lost in fashion. Smile is determined to be an alternative to the big brands, based on personality, good vibes, and a high dose of honesty.

If our clothes speak volumes about us, Smile captures our best version, the one we feel fulfilled on those days. And best of all, it does so at an affordable price for any budget.

Smile designs are Made in Spain. We select small workshops in Asia and India where our limited editions are produced, carefully curating our garments throughout the entire production process.

Well-chosen clothing has the power to lift our spirits. And if it also has a label that says "smile," the effect is multiplied. At Smile Show , we believe in this: we design clothing that makes you happy, with soul and intention.

We're a Madrid-based brand that creates casual dresses for cheerful people, in very limited editions—no more than 50 pieces per style—because we like to treat each garment as if it were unique. Our showroom, store, and warehouse are located in the heart of Chamberí, where we welcome you with flowing fabrics, original prints, and loose cuts, the kind that Begoña—one of the two founding sisters—affectionately defines as "loose."

Together with Elena, and with Basque roots, we share a simple mission: to always make it summer in the city. And if it isn't, we adapt. When the cold weather arrives, our knitted sweaters and cardigans accompany winter dresses to ensure a wardrobe full of color, movement, and good vibes.

Everything we sell in this store is designed to be remembered. Now, if we had to choose just one item, we would definitely choose our dresses. They're our weakness.

We have them short and long, but they all have one thing in common: a burst of color, comfortable, flattering cuts, and that versatility we love. Because many of them work equally well for everyday wear or a special occasion, if you pair them with the right accessories.

FIND US

To get to this store, we recommend you avoid driving. Smile Show is located in an area of narrow, one-way streets, always quite busy, and where parking is often difficult. Therefore, we believe it will be more convenient for you to use public transportation. Near the store is the Quevedo metro station (line 2) and the Iglesia station (line 1). If you prefer buses, EMT lines 3, 37, 40, 147, and 149 are the ones you should keep an eye on.